Predictive Analytics – Now a Way of Life

From Cassandra foretelling the destruction of Troy to prophecies of the three witches in Macbeth, the ability to see the future has always fascinated us. Though as a civilization, we have hardly tried to embark on it, other than the occasional lingering on astrology, tarot cards or reading tea leaves. Lately though with the advent of analyzing vast amount of data has allowed us to create forecasting models that have made it excessively simpler to foresee what’s coming. These forecasting...



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The USP of Big Data Analytics for Sales and Marketing

Big Data is witnessing increased adoption across industry verticals globally. The technology has proven its mettle to help companies leapfrog towards their growth objectives. It has enabled them to remain ahead of competition with valuable insights that makes all the difference. There is no function in the enterprise setup that has remained untouched by the direct or indirect influence of Big Data analytics. Even the mission-critical sales and marketing function has evolved for the better with...



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Internet of Things in 2016 & How will it Change the World?

In simple terms, Internet of Things is the interconnection of “Things” or objects like vehicles, building and devices that can interchange information among each other and human beings, through embedded hardware and software. Through IoT, these objects can sense and control each other across well-knit network connectivity and thus can be integrated onto computer based systems that can benefit people across several levels. This cyber physical arrangement provides the base for what we call today...



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