Big Data Analytics Driving Robotic Yet Personalized Digital Experiences

Organizations today have differentiated their digital brands by reaching customers and prospects through different channels yet delivering tailored, relevant messages that speak to the requirements & aspirations of their target audiences. With Big Data, organizations can get a single view of their customers/prospects, which can later be micro-segmented, targeted and proposed with personalized messages, ads, products or services. You must have felt exceptionally well personalized digital...



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Embrace Automation with Service now, to deliver an integrated, mobile and interactive experience

While working in a fast paced world, it becomes essential to cope up with the existing and upcoming challenges that come one’s way. Big enterprises when dealing with data services need a well-optimized service provider that takes care of all their needs in IT, HR, marketing, project management, field service, finance, and leadership. These fields of services need a sound platform for proper execution and that is where service management software providers like ServiceNow come into the picture...



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Ensure Higher Conversion Rates with Data Driven Sales & Marketing

A year back when I was exploring marketing automation tool for my website, was surprised to see a picture of visitor who downloaded collateral from my website. Marketing and sales stacks available in the market are evolving everyday but they aren’t yet completely integrated at the data and process level. Cloud based Big Data Analytics platforms are building a foundation for creating scalable Systems of Insight to help marketing and sales team to target right audience, improve conversions,...



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