Overview

Social Listening and Engagement Platform provides aggregated and micro-level analysis (positive, negative or neutral) of opinions and experiences expressed by millions of users online over the digital channels. These digital channels include social media channels, websites, application records, emails, forms, surveys, internal files, reports and more. It enables enterprises for better marketing and communications campaigns, product and service innovations; identify issues before they escalate out of control and spot trends to capitalize before the competitors.

Solutions

  • Customer Sentiment Analytics
  • Product Sentiment Analytics
  • Competitive Analytics
  • Online Reputation Management
  • Review Monitoring and Engagement
  • Social Ticketing – Issue Tracking and Address
Featured Case Study

SaaS based Industry agnostic Social Listening & Engagement Platform

CIGNEX Datamatics has rapidly built and release ‘first to market’ SaaS based social sentiment and trending analysis service for US based start-up within 3 months.

The SaaS based platform offers sentiment and trending information targeting the legal vertical leveraging SMAC (social media, mobility, analytics and cloud) and personalization with highly scalable - middleware based solution architecture capable of managing and analyzing minimum 1 TB/month of social media data. Moreover, the solution can be further leveraged as a platform to serve many other industry verticals with minimal changes.

Technology: MongoDB, InfiniDB, AlchemyAPI, Liferay, Drupal, MuleSoft, Amazon Web Services

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Key Features

Sentiment Analysis

 Gauge the broad level feedback on any product/service/company or even on any topic/issue and identify key influencers & top hashtags for targeted marketing

Trend Analysis

Identify the most effective channel for marketing and customized campaigns with real time analysis for proactive marketing decisions

Social Search

Social Media listening tool that helps post level micro analysis by providing sentiment for each social mention to get direct, candid and real time feedback

Key Benefits

  • New Product Perception
  • Brand Health Management
  • Reputation Management
  • Measure Marketing Impact
  • Predict Consumer Behaviour
  • Identify Primary Influencers
  • Crisis Management
  • Campaign Measurement
  • Uncover Opportunities and Spot Threats